It is critical for brands to fully understand the impact of strategic digital content decisions and what effect they will have on awareness, sales, consumer experiences and, ultimately, reputation.

The importance of mastering online retailing and an example of one brand that didn’t

To be effective and successful, brands must develop strong strategies that will positively affect all aspects of their content ecosystem. Any…

Shoppertainment originated in China and it has now started to have an impact across Europe. As the name suggests, it’s a new and entertaining way for brands to successfully engage with the growing online shopping community.

Brands should prepare for the online shopping phenomenon of livestreaming

How entertaining should Livestreaming for eCommerce be? As entertaining as possible according to the…

2020 will undoubtedly go down in history as the year that witnessed a worldwide pandemic, the year that saw unprecedented changes to consumer trends on a global scale. But what is the likelihood of those changes remaining in 2021 as the new normal for online shopping?

Is online shopping set to maintain its current high level of activity?

Will we drift back…

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