Livestreaming is not exactly new, but lockdowns and the surge of online shopping has rekindled brands’ awareness of the power offered by live and entertaining product promotions.

Has livestreaming found fresh legs in the West? If the trend on US social media is anything to go by, then the answer…


Ad World is the largest online advertising event in the world, delivering key topics, speeches, workshops and a live Q&A session. It covers all aspects of online advertising, with topics ranging from the use of artificial intelligence and how to build a killer landing page, to the use of data…


In 2020, Amazon Prime Day was delayed until October due to the pandemic, yet it still resulted in record breaking sales of $10.4 billion with 62% of consumers buying presents for the holiday season[1]. Prime Day 2021 spans 21st and 22nd June and will be the earliest ever. …


It is critical for brands to fully understand the impact of strategic digital content decisions and what effect they will have on awareness, sales, consumer experiences and, ultimately, reputation.

The importance of mastering online retailing and an example of one brand that didn’t

To be effective and successful, brands must develop strong strategies that will positively affect all aspects of their content ecosystem. Any…


Shoppertainment originated in China and it has now started to have an impact across Europe. As the name suggests, it’s a new and entertaining way for brands to successfully engage with the growing online shopping community.

Brands should prepare for the online shopping phenomenon of livestreaming

How entertaining should Livestreaming for eCommerce be? As entertaining as possible according to the…


2020 will undoubtedly go down in history as the year that witnessed a worldwide pandemic, the year that saw unprecedented changes to consumer trends on a global scale. But what is the likelihood of those changes remaining in 2021 as the new normal for online shopping?

Is online shopping set to maintain its current high level of activity?

Will we drift back…


One of the leading specialists in digital commerce, we at eBusiness Institute are starting the next stage of our journey of innovation and growth. We are marking this with the launch of an exciting and refreshing new brand identity.

Founded in 2013, eBusiness Institute was an early leader in eCommerce…


This holiday shopping season will be unlike any we’ve seen before, thanks to the global and all-encompassing impact of COVID-19.

All eyes are therefore on the Western world’s most celebrated shopping day, Black Friday, which takes place on Friday 27th November.

What will happen? …


Despite being launched into the turmoil of an ongoing global pandemic, we can still expect Alibaba’s Singles Day 2020 to be phenomenal, as the world’s largest shopping bonanza aims to hit unprecedented heights.


We are about to witness an Amazon Prime Day like no other, launched into uncharted waters due to the COVID-19 pandemic. But how successful might the long anticipated Prime Day 2020 be?

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We create end-to-end connected commerce solutions to help brands accelerate their digital growth, to thrive in today’s world and to stay future-ready.

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